Re expressing advertisements

Yuban Coffee is a brand from Latin America that promotes spending time together and having conversations over coffee. The aim of their advertisement is to create an atmosphere of a coffee cup on a round plate, symbolizing a round table where friends can gather, share their stories, and enjoy each other's company. The brand exudes positive vibes and happiness, with hashtags such as #coffee #coffee #coffeechat #conversation#latinamerica #hispanicheritagemonth #latino #latina #conversation #inclusion #coffeechat

The brand targets the emotions of people when they are with friends, however, their advertisement may not be suitable for Canada as the culture here is more fast-paced and people usually plan ahead to gather. As educators in the digital world, it is our responsibility to encourage students to analyze the different techniques that media creators use to evoke emotions and how they convey meaning.